The Dandelion Patch

Monday, November 14, 2011

Washington Exec Talks to Heidi

Technology makes the world more efficient. To Heidi Kallett, it also makes memorable moments more “mass produced” and less personal. Kallett told WashingtonExec about her decision to become CEO of The Dandelion Patch, a local fine stationary boutique based-out of Vienna, Virginia. Kallett also explained why she has been able to thrive and expand given the current consumer market, as well as her company strategy that keeps customers coming back.
WashingtonExec also asked Kallett about The Dandelion Patch’s corporate packages and its commitment to helping the local community.
Since Kallett took over as CEO, The Dandelion Patch has expanded to Georgetown, Leesburg and Reston.  Read full interview here.


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