The Dandelion Patch

Locals Unplugged! Come by Busboys and Poets on November 10th from 8-10 am for candid conversation about good business.

For a lot of retailers the holiday season makes or breaks their business.  Heidi Kallett, CEO & President of The Dandelion Patch, has grown her business 425% since 2005. Want to know her secrets? You will need to attend!

Learn from Heidi how to use marketing and community development during all parts of the year increase your bottomline. 

About the Speaker:

Heidi Kallett is the CEO & President of The Dandelion Patch, a fine stationery and gift boutique with 4 locations in the DC metro area (Vienna, Reston, Georgetown and Leesburg). With oversight of both the day to day activities associated with running a small (but rapidly expanding) business and all purchasing, marketing, personnel and strategic growth initiatives, Heidi is responsible for growing her business by over 425% since 2005. Heidi is well respected in the stationery industry for her visionary thinking and positive attitude. Not coincidentally, she was recently appointed to the prestigious national Advisory Board of the National Stationery Show in NYC.

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Agenda

8:00 – 8:30 Networking & Continental Breakfast *new member welcome session

8:30 – 8:45 Introductions

8:45 – 9:15 True Confessions with: Heidi Kallett

9:15 – 9:50 Small Group Discussions about Marketing and Promotions

9:50 – 10:00 Feedback & Wrap-Up