Have you heard about the Elf on the Shelf?
It is one of the most popular items in the store right now and it is the greatest tradition. The gift set comes with your very own elf and the story behind him. Basically the elf serves as the go-between your house and Santa and keeps tabs on who is "naughty or nice". One of the best stories I have heard so far is a family was out enjoying a stroll the other night and the children were getting a little out of hand.
All of a sudden they looked in the store window and saw their elf "Max" and were on their best behavior! I can't wait to make this part of my annual holiday festivities!